OpenAI has begun rolling out advertisements inside ChatGPT, introducing sponsored content to some users for the first time. The change applies initially to Free and Go tier accounts in the United States, marking a significant evolution in how the popular AI assistant is funded and distributed.

Under the rollout, ads appear as clearly labeled sponsored messages displayed beneath chat responses, separate from the assistant’s generated answers. OpenAI says the ads do not influence how ChatGPT responds to questions and that advertisers receive only aggregated performance data rather than access to individual conversations.

The company has emphasized guardrails around sensitive topics, noting that ads will not appear alongside content involving health, politics, or minors. Users can also hide or provide feedback on ads they find irrelevant, while paid plans such as Plus, Pro, Business, and Enterprise remain entirely ad free. Industry observers see the move as part of a broader strategy to balance rising infrastructure costs with mass accessibility. By combining subscriptions and advertising, OpenAI positions ChatGPT closer to search and discovery platforms, where user intent can be monetized without directly charging every user.

The decision has sparked debate across the AI sector, with rivals like Anthropic publicly criticizing ads in conversational systems. As generative AI tools scale to hundreds of millions of users, the introduction of advertising highlights the growing tension between sustainability, trust, and user experience.

OpenAI says feedback from early testing will guide how ads expand to other regions and formats. For now, the company frames advertising as a way to keep entry level access affordable while continuing rapid model development, reinforcing its belief that conversational AI should remain widely available rather than locked behind high subscription fees over time as competition and operating costs continue to increase globally across markets in the long term.

Source: Tech Crunch

Robi’s Insights:

Amazon Explores AI Content Marketplace: Amazon is reportedly planning a platform where publishers can sell content directly to AI companies for usage-based fees, echoing a similar move by Microsoft and signaling a broader shift toward paid content licensing for AI.

Source: The Information

regulatory scrutiny, and soul erosion. Goldman insists this is early-stage experimentation, but the subtext is obvious: if the bots work, they scale instantly, cost less, and don’t complain. The move lands as Anthropic model updates rattle software stocks, spooking investors who are recalculating which companies survive an AI arms race where productivity gains come with pink slips. For Wall Street, the pitch is efficiency and control; for employees, it’s a polite preview of fewer colleagues, more dashboards, and performance reviews conducted by systems that learned empathy from compliance manuals. Banking, but make it automated. Everyone wins except the people previously paid to click boxes and breathe. While shareholders applaud quietly from afar.

Source: CNBC

AI Promised Less Work. It Delivered More of It.: An 8-month workplace study finds enterprise AI didn’t lighten workloads, it sped employees up, expanded their responsibilities, and quietly stretched the workday into meetings, breaks, and lunch, all without new hires or formal pressure.

Source: HBR

A new study published in Communications Psychology suggests that artificial intelligence can foster a stronger sense of closeness than real humans during deep, emotionally personal conversations, but only when people believe they are interacting with another person rather than a machine.

The researchers conducted a series of online experiments involving nearly 500 participants, pairing individuals with either a human partner or an AI system for text-based conversations. During light, casual small talk, participants reported similar levels of connection regardless of whether their partner was human or artificial.

In these emotionally rich exchanges, AI partners were rated as more understanding, engaging, and supportive than human counterparts, leading participants to feel a greater sense of closeness and openness. Crucially, this advantage vanished once participants were explicitly told that their conversation partner was an AI. Awareness triggered a strong anti-AI bias, reducing engagement, effort, and perceived emotional connection, even though the underlying responses remained the same.

The findings suggest that AI systems could play a valuable role in domains such as education, mental health support, and caregiving by encouraging people to open up and reflect more deeply. At the same time, the study underscores the importance of transparency, ethical guidelines, and safeguards to prevent deception or emotional manipulation as conversational AI becomes more widespread. Future research will examine long-term impacts.

Source: Psy Post

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